Sprouty app brand illustration
Sprouty is a baby development app designed to help parents track growth spurts during the first two years. While they had an existing brand palette, they were relying on stock imagery that didn't reflect their identity. I was brought in to create a custom app icon and character illustration.
The result: a calm, friendly bunny character to represent the growth spurts, nestled within a baby mobile. Each element of the mobile (stars, heart, moon, and cloud) symbolises peace and reassurance. The soft blue background is used in the app to mark calmer periods in a baby's development.
This project aimed to create a cohesive and comforting visual experience for new parents, and I'm excited that this could grow into a wider illustration suite for the app.